CASE STudy: Marysville garden cottages
Driven by passion
We were contracted by Scenic Marysville to produce a cinematic hero video for their multiple accommodations in Marysville; Scenic Marysville and Garden Cottages. As they were both located in Marysville, we wanted to focus on the experience of what the stay would look like to convert new customers.
The tricky part was designing two concepts for the two businesses, each with its own story and selling point. Scenic Marysville had a focus on the experience: climbing mountains, hiking in the rainforest and exploring the town. Garden Cottages on the other hand had more of a focus on the accommodation. What you get when spending a night in the cottages, and waking up with the love of your life. Each video with a focus on a romantic getaway for adults, as this is their target market they wanted to advertise to.
The two 30 second cinematic hero videos were shot over two days with a lot of moving parts, complex camera and lighting rigs, actors and accommodation for the cast and crew.